Democratic AG hopeful Sen. Eric Schneiderman is out with his first TV ad of the election season, which highlights his liberal credentials by noting his efforts on gun control and drug law reform and pledges he’ll support a “color-blind justice system for all New Yorkers” if elected.

“For decades, New Yorkers’ lives have been improved by the hard work and progressive leadership of Eric Schneiderman,” said the Manhattan Democrat’s campaign spokesman James Freedland.

“From his work to get crack dealers out of our neighborhoods, to his leadership as founder of Legislators Against Illegal Guns, to his legislation ending the unfair and discriminatory Rockefeller Drug Laws, Eric has been the progressive champion for justice New York needs as Attorney General.”

This comes on the heels of Schneiderman’s endorsement by The Amsterdam News. He’s now the third AG contender to hit the airwaves, behind Sean Coffey and Nassau County DA Kathleen Rice. (She’s got two ads up, actually, both of which were released this week).

Some observers have speculated that Schneiderman’s efforts to cast himself as the most liberal member of the five-Democrat AG field might well get him elected on Sept. 14 – particularly since he’s back by unions with crack GOTV operations like 1199, HTC and 32BJ – but could hurt him against Republican Staten Island DA Dan Donovan in the general election.

Schneiderman rejected that suggestion during an interview with me on “Capital Tonight” yesterday, insisting he believes most New Yorkers, regardless of their political affiliation, want an “activist” AG of the sort he would be. He also stressed his support upstate, noting he was heading to Buffalo last night to pick up yet another endorsement. (I’m sure we’ll get the release on that soon).

The script for the spot, which features people on the street interrupting the candidate to tout his record as he tries to do so himself, is as follows:

Following is the script for the :30 ad: “MAN INTERRUPTED”

Eric: Hi I’m…..

Woman with stroller: Eric Schneiderman.

Eric: Yes.

Woman with stroller: Thank you so much for getting the drug dealers out of my building.

Eric: You got it.

Eric: Hi, I’m Eric…

Cop: Schneiderman, thanks for getting illegal guns off the street.

Eric: You got it.

Young man: Hey Eric, I got drug treatment not jail time because of you. Thanks for the 2nd chance.

Eric: You’re welcome.

Eric: I’m Eric Schneiderman and I’m running for Attorney General because we all deserve a justice system that works on Main Street, Wall Street and on your street.

VO: Eric Schneiderman. Took on drug dealers, the gun lobby, repealed the Rockefeller drug laws. As Attorney General, a colorblind justice system for all New Yorkers.

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