On the heels of an attack ad released yesterday by his GOP primary opponent, Matt Doheny, Doug Hoffman is out with a slam-spot of his own that plays up his Conservative Party support and hits Doheny on a number of fronts – from his position on earmarks to how he made his “millions.”

All this adds up, in Hoffman’s opinion, to a lack of “leadership”, which is, of course, what it’s going to take to lead the people of NY-23 (assuming he defeats the Democratic incumbent, Rep. Bill Owens, this time around).

Here’s the script of the ad, which started running on cable systems throughout the district today…and here’s a link to the backup documentation:

“It’ll take leadership to change Congress. But that’s not Matt Doheny’s idea. Ending wasteful earmark spending? Sorry. Doheny said everyone else should stop first.”

“One of us? Nope. He’s Wall Street millionaire whose firm invested in mortgages you had to bailout. Doug Hoffman has pledged to end earmark waste. A true conservative, he opposed the Wall Street bailout.Republican Doug Hoffman. The conservative choice.”

UPDATE: A response from the Doheny campaign appears after the jump.

“This is a desperate attempt on the part of Lake Placid millionaire Doug Hoffman. Doug’s campaign is lackluster – he has been sleepwalking through this campaign.”

“Voters now realize that Doug Hoffman is all about himself. The only television ads out there that are accurate are those for Matt Doheny.”

“Hoffman refuses to address when he will give back contributors’ money he took for himself. The voters want to know: ‘When are you giving the money back, Doug?’”

“The Hoffman ad is fundamentally false. Matt signed a no-earmark pledge in April. Matt’s the only candidate who has offered a plan to reform Congress. He has never been associated with any government bailout nor has he invested in a company that was bailed out by the government.”

“Matt is the only conservative Republican who can win this race against Bill Owens in November.”

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