Sen. Eric Schneiderman’s latest TV ad focuses, unsurprisingly, on his recent Times endorsement, flashing the Gray Lady’s name no fewer than three times in 30 seconds.

There’s also a Daily News mention, in the context of gun control, even though the tab has backed Eric Dinallo for AG. (Schneiderman doesn’t claim the tabloid’s support; he also doesn’t mention his other editorial nod from The Amsterdam News).

Schneiderman released his first ad, “Interrupted“, last week. But his campaign admitted to me yesterday that it hasn’t yet gone up on the air and it’s unclear whether it ever will. It exists solely on-line at the moment. The new Times-heavy spot went up this morning and is only running downstate (where the bulk of the primary vote is generated).

Schneiderman’s ad comes as Sean Coffey has released his second ad of the campaign. (Recall that he re-released his first bio spot to compete with Nassau County DA Kathleen Rice when she first went on the air).

Here’s the script of Schneiderman’s new spot, called “Equal Justice” and clearly geared toward minority voters, is as follows:

“For Democrat Eric Schneiderman, it’s about more than talking tough on crime. It’s about seeking justice – even when it’s unpopular. That’s why Schneiderman reformed the Rockefeller Drug Laws that unfairly put non-violent offenders in jail for decades.”

“He fought for treatment and a second chance. Schneiderman passed the assault weapons ban and helped evict drug dealers who are holding our neighborhoods hostage. Democrat Eric Schneiderman for Attorney General. Equal justice for all New Yorkers. Endorsed by the New York Times.”

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