NY-13 Republican congressional hopeful Michael Allegretti is playing up his Italian heritage in his latest TV spot, entitled “We Like Mike” and featuring a man who says (in heavily accented New York-ese: “He’s a paisan. He’s one of us.”

The Italian cred is huge in this district, although the current representative – Democrat Mike McMahon – is Irish. His predecessor was Republican Vito Fossella.

The spot, produced by Jamestown Associates, is the Allegretti’s third of the GOP primary campaign in which he’s facing off against Michael Grimm. The ad takes some shots at Grimm, saying he “just moved here” and “faked his resume.”

The DN’s Michael McAuliff noted in July that Grimm’s financial disclosure forms reveal he has no job and a lot of debt, though his campaign literature paints him as a successful small businessman.

For the record, Allegretti is a life long NY-13 resident. But moved last August from the sliver of Brooklyn included in the district and onto Staten Island, which makes up the bulk of the area represented by whoever holds this seat.

According to the supporting documentation for the ad provided by the Allegretti campaign, Grimm was born in Queens and was registered there until 2004, when he changed his address to Staten Island.

Grimm is on the air, too. He recently released an ad that featured on of his highest-profile endorsers – former NYC Mayor Rudy Giuliani – who is close to Grimm’s campaign manager, former Staten Island BP Guy Molinari, and also still enjoys a lot of popularity in the borough.

Here’s the script of Allegretti’s latest ad:

“We Like Mike”
Voice Over: “Politicians and insiders broke the place. A conservative like Michael Allegretti can fix it.”

Man 1: “He’s one of us.”
Woman 1: “Grimm? He just moved here. And he faked his resume.”
Man 2: “We need someone who gets it. Michael Allegretti knows how to create jobs here on Staten Island.”
Man 3: “He knows how to create jobs in our community.”
Man 4: “He’s a paisan. He’s one of us.”
Woman 2:”Allegretti knows how to get things done.”

Voice Over: “Grassroots Republicans, tea party activists, taxpayers all say Allegretti’s our choice.”
Michael Allegretti: “I’m Michael Allegretti and I approved this message.”

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